Recently, OTT services have become extremely popular with many viewers.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
There are many reasons why OTT has become popular.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional website paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
FAST platforms are emerging as a new type of free streaming model.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.